According to Paul Greenberg, author of  CRM at the Speed of Light , to dissect the meaning. The author calls it “….a philosophy and a business strategy, supported by a technology platform…designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value.….It’s the company’s programmatic response to the customer’s ownership of the conversation.” Complications arise when people forget those last five words that emphasize CRM is a “conversation” that the customer owns. Customer Relationship Management (CRM) deals with the processes and systems that support business strategies to build long-term and profitable relations with customers (Ngai et al. 2009). CRM systems are mainly composed of three parts, marketing management, sales management, service management and technical support management. The core content is mainly to increase the degree of automation of all aspects through continuous improvement and management of corporate sal...

  Marketing ethics  is the area of applied  ethics  which deals with the  moral  principles behind the operation and regulation of  marketing . Some areas of  marketing ethics  ( ethics  of advertising and promotion) overlap with media  ethics . Dimension of social responsibility that involves principles and standards that define acceptable conduct in marketing. An identifiable problem, situation or opportunity that requires concerned parties to choose from several actions that must be evaluated as right or wrong, (ethical or Unethical) To what extent should firms create demand for products and services, rather than just satisfying established needs and wants? •        Linked to this is the marketing of products and services to children or other vulnerable groups. To what extent should marketing create unrealistic aspirations and focus on individual concerns and fears through advertising? • ...

  Jet Airways said on Wednesday Oct 15, 2008   it would lay off 1,100 staff in the next few days, on top of the 800 flight attendants already retrenched, as part of efforts to cope with slowing demand, high fuel prices and the global creditcrunch. The airlines are asking for the government to bail them out, but the government, already facing a fiscal squeeze, has so far done nothing to help. Nevertheless, Petroleum Minister Murli Deora said it was the wrong time for Jet to be laying off employees, while Labour and Employment Minister Oscar Fernandes asked for a urgent report Jet and Kingfisher, along with their acquired airlines, have a combined strength of 19,000 employees, a fleet of 189 aircraft serving 1,009 daily flights, of which 82 are on international routes. Jet Airways and Kingfisher Airlines, both of which account for 60 per cent market share in India had announced an alliance on Monday night (Oct 13, 2008) to share their resources and routes. According to...

  About 5,000 contract labourers and another 2,000 unidentified persons vandalised the facility at Narasapura Industrial Area of Kolar district, 51 kilometres from Bengaluru, India’s tech and investment hub on December 12,2020 . Police said a clear picture on the extent of losses will emerge only after an assessment by an insurance firm. Most of those working at the Kolar plant are from rural backgrounds, while a few are students who gave up their studies to support their families financially. A few others have completed technicals courses from ITI and other institutes. Superintendent of PoliceKarthik Reddy confirmed that 160 peop le had been arrested so far. The arrests were made on the evidence of CCTV footage and after examining the list of workers who were on the premises when the violence broke, the police added. Taiwan-headquartered  Wistron Infocomm Manufacturing India Pvt Ltd filed a complaint saying it had suffered losses worth Rs 437.70 crore in the viole...

 Human Resource Management(HRM)  is a  process of Planning, Organizing, Directing and Controlling of procurement (recruitment & selection), development (training), compensation (salary, wages & other benefits), appraisal (actual performance & potential performance), maintenance (welfare & record-keeping), and separation (retirement, resignation, retrenchment, etc) of employees or personnel or HR of the organization in order to achieve personal, organizational and social goals effectively and efficiently.  •        Two types of functions for the HR Manager are •        Managerial functions-planning, organizing, directing and controlling and  •        Operative functions- procurement, development, compensation, appraisal, maintenance and separation •    Here, the HR Manager is applying all managerial functions positively in each of the operat...