CSR-Corporate Citizenship

 Classified as part of Political theories of CSR, Corporate Citizenship is an important approach to manage firm's CSR activities. 

To be globally competitive and acceptable companies have to ensure that they establish a reputation base that would support their efforts. Corporate reputation is the external manifestation of corporate excellence and is built upon a company’s product or service reputation, its business reputation and credibility in financial markets and its social reputation.

Companies need to reconfirm and reiterate to themselves that they operate with in a society with its sanction and authority and ultimately for the common good of its largest part, not just for itself or its shareholders, employees and managers alone. Without this understanding there will be no social cohesion between and among government, business and society.

Companies depend for its survival and long term prosperity on society providing the resources like people, raw-materials, services and infrastructure etc. These companies in turn have impact on society in three ways- they impact society in environmental, social and economic dimensions. In the first category items such as emission and waste control, energy usage, product life cycle/ recycling and sustainable developments are included. Social impact covers areas like equal opportunities, community regeneration, human rights, education and culture and so on. Wealth generation, job creation, ethical business practices, avoiding corruption and bribery and enhancing products value could constitute the elements of economic impact. In each of these areas, the way a corporation chooses to act will determine its claim to good corporate citizenship or otherwise.

This concept has added the characteristics of a citizen to a company, referring to the one that fulfills the role and responsibility of coexistence and symbiosis for social development like a citizen in modern society.

Just as mature citizens step up and do good things for their community, corporate citizens also practice the values of fairness, transparency and ethics, taking a step further for social progress in all management activities and day-to-day operations. The firm constantly communicates with stakeholders and reinvents and innovates itself with the business philosophy of corporate citizenship.


Given below is the statement of NTPC on their Corporate Citizenship

With our core values as the guiding principles, NTPC is dedicated to making a positive impact among the communities where we work and the country at large. Recognising that the growth of India is only possible when the whole country is empowered; our energies are directed towards ensuring holistic development in the communities around our plants and making the world a better place to live.



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